Project proposal:
LinkedIn and twitter are two different social platforms that many of the millennials have used. I would like to examine which of those are more effective in reaching out to our target audience. (for example, a student who wants to connect with a company's recruiter). In addition to the resume, Linkedin can provide a more colorful presentation of the one page summary. However, often that is not enough for the HR department to get the whole profile of that individual. Here is where a twitter account would provide a better overview of the individual: is he/she actively following in the industry leaders? What are some of the tweets that he/she has retweeted? and how often does he/she appears online to engage with the communities? I chose this topic because I have used both linkedin and twitter to reach out to professionals working in finance industry, and it is very interesting to see what an informal platform such as twitter can do, comparing with subscription based service that linkedin has.
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