Social media companies such as Facebook, Twitter, LinkedIn, and Instagram have spent a huge sum of money into their product development to better service and understand their users. With a more personalized design and layout, and each platform came up with their unique ways in building its structure and gaining customers.
Comparing with Twitter's word limit of 140 characters, Facebook's did not impose a strict number of characters you can post, and I feel that this can be both a good and bad rule. First, by restricting the number of characters you can post, writers need to write a concise message, and straight to the point. It is therefore important for writers to know what's the central theme of the post. Posting on Facebook is a lot more dynamic compared to Twitter's posting: you can write a more detailed message, without the characters limits.
Twitter also shows you what are the current trending topics among your followers, and to join the discussion of a specific topics, you use the hastag # sign as a common identifier to find all of the people who are tweeting about the same subject. More importantly for users who like to gain the latest information on breaking news, Twitter has really became an indispensable tool to get the message way before the official channel reports.
Instagram is another social media platform that are more visual-based comparing to Facebook and Twitter. In Instagram, you post pictures and videos about yourself, or even the products that you are selling. A common feature between Facebook and Instagram is that both have the "live" option that allows viewers to join in and engage in real time. Twitter lacks a bit behind in this but it is the crowd-sourcing power that differentiates Twitter from the rest.
LinkedIn is professional-oriented social media company that allows people working within the same industry to connect and get to know each other. Besides establishing new connections, LinkedIn also allows job seeker to connect with recruiters, and apply jobs that they are interested in.
As a software-as-a-service company( SaaS), LinkedIn also different from the other three companies as users can upgrade their profile by joining a different level of membership plans. Unlike profiles on Facebook, Twitter, and Instagram, LinkedIn profile allows other to understand what skills and job experience you have. By listing down a set of skills you have honed, human resource management people can quickly identifying the good candidiate vesus the right candidates from the applicant pool.
No comments:
Post a Comment